Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers) Cover
Podcast Mentions

Permission Marketing Turning Strangers into Friends and Friends into Customers (A Gift for Marketers)

Seth Godin

The man Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, a...

Podcasts 1
Quotes 7
The Jordan Harbinger Show

It was mentioned as an example of a book that was initially poorly received, with some calling it delusional due to its focus on email marketing, a concept that wasn't widely accepted at the time, but it later proved to be a successful and accurate prediction.

"

And that was horrible to hear but I was right, you know and in the case of practice, I think I might be able to thread the needle here between that's really useful and I never thought about that befor...

— Episode: 445: Seth Godin | Shipping Creative Work

Episode: 445: Seth Godin | Shipping Creative Work

It was mentioned as an example of a book that was initially poorly received, with some calling it delusional due to its focus on email marketing, a concept that wasn't widely accepted at the time, but it later proved to be a successful and accurate prediction.

"

And that was horrible to hear but I was right, you know and in the case of practice, I think I might be able to thread the needle here between that's really useful and I never thought about that before and that's sort of what I'm hearing but a few people who would say I'm delusional would be helpful.

when I wrote permission marketing people said I was delusional and they said that email marketing wasn't a thing and we would never happen.

And that was horrible to hear but I was right, you know

I just said that it's a $20 billion year industry as zero billion when I started so it's a form of dog days in Ferno for me every day to open my inbox and watch how poorly people are doing 20 years after I told them how to do it right.

Episode: 445: Seth Godin | Shipping Creative Work

It was mentioned as a book that was initially criticised for being delusional, but turned out to be correct about the future of email marketing.

"

And that was horrible to hear but I was right, you know and in the case of practice, I think I might be able to thread the needle here between that's really useful and I never thought about that before and that's sort of what I'm hearing but a few people who would say I'm delusional would be helpful.

when I wrote permission marketing people said I was delusional and they said that email marketing wasn't a thing and we would never happen.

I just said that it's a $20 billion year industry as zero billion when I started so it's a form of dog days in Ferno for me every day to open my inbox and watch how poorly people are doing 20 years after I told them how to do it right.

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