Last Year

In my book last year, my first chapter is entirely about setting and defining your values.

I think what comes to mind are the comments that I would get when I walked through a Starbucks store and I see baristas who remember me from ethos and say, God you know what I want you to know. I was so inspired by what you're doing that actually made a donation to water rate or some water related charity. Or when I go as happens to be actually not too long ago, I spoke an event in Pittsburgh and some kid came up to me and said he started a beverage company that donates part of its profits to fund water programs because he was. He heard about it was inspired by ethos or when I meet people who learn about good and explain how reading an article on slow food moved them to take a more quote unquote local approach to their cuisine. I mean, it's all these little vignettes that in on their own don't seem like much but in aggregate when you put it together, I think you see the fabric of what Paul Hawking called in his book last year,