Win Bigly Persuasion in a World Where Facts Don't Matter

I followed up with my book Win Bigly that trained an army of citizens how to be more persuasive, which they correctly saw as a minor superpower.

The book we're reading today is Win Bigley, Persuasion in a World Where Facts Don't Matter.

I'm a trained hypnotist and I'm going to close book. Close book. Return that shut.

Everything you are about to read in this book is true. As far as I know, I don't expect you to believe all of it, but I promise it's true.

In February of 2016, I began to experience two separate realities at the same time.

I label myself an ultra liberal, and by that I mean liberals seem too conservative to me.

My parents always told me I could grow up to be anything I wanted to be. I decided to grow up to be Charles Schultz.

After all, how hard could it be? You draw pictures, you write some words. It seemed like easy work to me.

I started to suspect that beating the long odds wasn't as hard as it seemed.

I called a meeting with my mother and announced I was discontinuing my religious education.

According to my new worldview, I was the only person as far as I knew who could see religion for the scam that it was.

There's a great book by Rob Long called Bigly, where he analyzes Trump tweets as essentially as poetry and actually breaks them down. It's really funny.

I learned a lot from the book, devoured it in one plane ride and went away thinking okay, I'm not really qualified to say whether this is all accurate or not, but it's certainly interesting.

Now on this episode we're discussing the persuasion tactics as used by Donald Trump during and before the 2016 election and whether or not you think that those exist or they're real or whether or not persuasion itself is real or fabricated of course it covers the 2020 election as well.

I don't want people to go, 'This is about Trump, click right.' I want people to go, 'Okay, maybe I hate Trump, or maybe I love him, but in the meantime, I'm going to learn something about persuasion.'

This will certainly polarize a lot of people. I think people who support the current administration are gonna go, 'Yeah, this is amazing, I'd ever noticed all this stuff, it's so enlightening.' Now I got to go rewatch all this video, I'm gonna be looking at him differently.

I think they're gonna have a tough time for it for the same reason the public, well, they're gonna try to separate the politics and their view of things from the actual book.

I learned a lot from the book, devoured it in one plane ride and went away thinking okay, I'm not really qualified to say whether this is all accurate or not, but it's certainly interesting.

Now on this episode we're discussing the persuasion tactics as used by Donald Trump during and before the 2016 election and whether or not you think that those exist or they're real or whether or not persuasion itself is real or fabricated of course it covers the 2020 election as well.

I don't want people to go this is about Trump, click right. I want people to go okay, maybe I hate Trump or maybe I love him, but in the meantime I'm going to learn something about persuasion.

It's gonna be really challenging for reviewers, I think they're gonna have a tough time for it for the same reason the public, well they're gonna try to separate the politics and their view of things from the actual book.

The book Win Bigly out October 31st, so by the time you listen to this you can go and buy it and you will never look at television the same way because you can look at these examples and look if you're anti-Trump or your super pro Trump this will be interesting to you for different reasons I would imagine but it will cause you to look at behavior differently and I think that's the big win from the book.