Super Pumped The Battle for Uber

So you just wrote about the latest developments around the richest man in the world buying one of the world's most politically influential social media platforms, unfortunately.

Mike Isaac was the one arguing us using that branding. He's like super fun. He wrote Super Pumped, that great Uber book that everyone loved.

I cannot recommend your book enough. It is an amazing read. It's just like the reporting details you have are amazing. It tells a really compelling story.

It tells a really compelling story. But I think it also tells a broader story about business in Silicon Valley in particular.

Please check out his book, Super Pumped, The Battle for Uber. It is a phenomenal read. It would make a great holiday gift.

It's an Uber book, but I like to say it's not really just about Uber.

Mike Isaac was the one arguing us using that branding. He's like super fun. He wrote Super Pumped, that great Uber book that everyone loved.

The first season is based on Mike Isaac's bestselling book Super Pumped the Battle for Uber.

It started with the book. You're very close with Mike Isaac.

We didn't start with a desire to tell this kind of story. It was like, we read Mike's book and then that book seemed to us to ask a lot of questions we wanted to ask about the cost of disruption and the rewards of disruption.

And then these characters were like Shakespearean characters in real life.

So yes, Travis won and the company won and I agree with you about basically a lot of what you said but let's just examine the safe rides fee, the thing we started with.

If I look at the geofencing they did over Apple that notion is so outrageous to me that if it's as micro-ported again I don't have any special knowledge but what micro-ported in the book is that Travis made a promise to Eddie Q and Tim Cook and that promise was this tracking software will not be in the app anymore.

There's a book I read, blanking on the name, [...], called like "Apple after Steve Jobs" and talks [...], because the point is that Apple really stopped innovating at the very highest level with new products, but they quadrupled their stock price and revenue because they started looking at it as a uh platform as a service on which you can continue to upsell customers and lock people into the ecosystem.

I talked previously about that book Super Pumped that I read.

Mike Isaac sent me his book. We're going to go tell this story.

Mike DMed me on Twitter. Would you read my book? It's not coming out for five months.

Mike was in the writer's room every day.

And what was great in the room is we'd be in the room and we'd go, what do we really think happened in that room? What's your sourcing?

That's in the book. It's in Mike's book.