Podcast
99% Invisible
It was a booklet published by the New York State Consumer Protection Board in 1977, which helped consumers understand the encrypted date codes on packaged foods. It was so popular that it led to consumers demanding clear date labels on packages.
In 1977 the New York State Consumer Protection Board published a booklet called Blind Dates. How to break the codes on the foods you buy.
— Episode: Best Enjoyed By
Episode: Best Enjoyed By
It was a booklet published by the New York State Consumer Protection Board in 1977, which helped consumers understand the encrypted date codes on packaged foods. It was so popular that it led to consumers demanding clear date labels on packages.
In 1977 the New York State Consumer Protection Board published a booklet called Blind Dates. How to break the codes on the foods you buy.
The board distributed more than 10,000 copies and posted the booklet in supermarkets.