Podcast
99% Invisible
It was written by a digital anthropologist who studied users coming online in India, Brazil, and Africa, focusing on how people in developing countries desired entertainment and pleasure over productivity.
I'm a professor at Erasmus University Rotterdam. I'm a digital anthropologist and I've authored a number of books, the recent one being The Next Billion Users.
— Episode: 99pi Presents The Next Billion Users
Episode: 99pi Presents The Next Billion Users
It was written by a digital anthropologist who studied users coming online in India, Brazil, and Africa, focusing on how people in developing countries desired entertainment and pleasure over productivity.
I'm a professor at Erasmus University Rotterdam. I'm a digital anthropologist and I've authored a number of books, the recent one being The Next Billion Users.
Even though her book and expertise is also about the next billion users, she does not work for Google.
Over the 10 years of researching users coming online in India, Brazil and countries in Africa, Payal has had first-hand experience with companies and agencies introducing technology with the notion that it will be adopted by people in poor countries to make themselves more productive, to get themselves out of poverty. In short, to make their lives better.