Podcast
99% Invisible
It was discussed as a new science that challenges the long-held belief that designing for the average person is the best approach, and it was mentioned in the context of the episode's main theme of designing for a wider range of people.
But to get to that, first we have to start with the beginning of average.
— Episode: The Lows of High Tech
Episode: The Lows of High Tech
It was discussed as a new science that challenges the long-held belief that designing for the average person is the best approach, and it was mentioned in the context of the episode's main theme of designing for a wider range of people.
But to get to that, first we have to start with the beginning of average.
My name is Todd Rose. I am the director of the Mind, Brain, and Education program at the Harvard Graduate School of Education.
He's also the author of the book The End of Average.
Episode: On Average
It was discussed as a new science that challenges the traditional reliance on averages, arguing that designing for the 'average person' can be detrimental, particularly illustrated in the history of aircraft design.
He's also the author of the book The End of Average.
If you want to know more, maybe you want to know how average came to mean subpar instead of ideal, check out Todd Rose's book. It's called The End of Average, How We Succeed in a World That Values Sameness.
