Podcast
How I Built This with Guy Raz
Sara Blakely purchased this book at Barnes & Noble and used it as a guide to write her own patent for Spanx, after being quoted exorbitant fees by patent attorneys.
I went to Barnes & Noble on Peachtree in Atlanta and bought a book called Patents and Trademarks and I wrote the patent and then my mom's an artist and so I asked her if she would sketch me in the pro...
— Episode: Spanx: Sara Blakely (2017)
Episode: Spanx: Sara Blakely (2017)
Sara Blakely purchased this book at Barnes & Noble and used it as a guide to write her own patent for Spanx, after being quoted exorbitant fees by patent attorneys.
I went to Barnes & Noble on Peachtree in Atlanta and bought a book called Patents and Trademarks and I wrote the patent and then my mom's an artist and so I asked her if she would sketch me in the prototype for the patent and that is the picture in the US Patent and Trademark Office.