Podcast
How I Built This with Guy Raz
Professional branding people thought that Tiffany was making "every mistake in the book." They hated the name, the packaging, and Tiffany's strategy of focusing on only one high-end retailer.
For starters, everyone hated the name, Drunk Elephant. What's that have to do with skincare?
— Episode: Drunk Elephant: Tiffany Masterson
Episode: Drunk Elephant: Tiffany Masterson
Professional branding people thought that Tiffany was making "every mistake in the book." They hated the name, the packaging, and Tiffany's strategy of focusing on only one high-end retailer.
For starters, everyone hated the name, Drunk Elephant. What's that have to do with skincare?
Most people she spoke to also hated the packaging and colors, and she was advised not to focus on higher-end retailers like Sephora.