The IKEA STORY Cover
Podcast Mentions

The IKEA STORY

Joan (Translator); Comactiva Translations (Translator) Torekull, Bertil (Author); Tate

In THE IKEA STORY we meet an openhearted Ingvar Kamprad, who speaks candidly about his relation to alcohol, love, business, dreams, politics and fiascos. He reveals how the business started by a 17-year-old grew into a global furniture giant.

Podcasts 1
Quotes 1
How I Built This with Guy Raz

Larry read this book during a time when he was recuperating from back surgery and realized that the group-buy business model wasn't working. He realised the problem was not with the model, but the need for easy and affordable access to food.

"

I also read some books you know I reread some Wattens book I read the IKEA story during that time and all of a sudden I don't remember which day but I started realize what was wrong about our approach...

— Episode: Weee!: Larry Liu

Episode: Weee!: Larry Liu

Larry read this book during a time when he was recuperating from back surgery and realized that the group-buy business model wasn't working. He realised the problem was not with the model, but the need for easy and affordable access to food.

"

I also read some books you know I reread some Wattens book I read the IKEA story during that time and all of a sudden I don't remember which day but I started realize what was wrong about our approach was that we tried to make this group by thing work better but the fundamental reason why people were doing these group buys in the US was actually not because it was fun it was not fun the fundamental reason people were doing this was because they couldn't have easy affordable access to the food they love

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