Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Cover
Podcast Mentions

Blue Ocean Shift Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

W. Chan Kim

NEW YORK TIMES Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of unco...

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How I Built This with Guy Raz

Podcast

How I Built This with Guy Raz

The book Blue Ocean Shift was written in 2017 by Renee Mauborgne and Chan Kim to follow up on their earlier book Blue Ocean Strategy. It explains how established companies could take the "blue ocean" approach with new products, and how startups could create a blue ocean strategy from scratch.

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In 2017, she put out a follow-up to Blue Ocean Strategy called Blue Ocean Shift Beyond Competing.

— Episode: Less competition, more creation with Ren...

Episode: Less competition, more creation with Renée Mauborg...

The book Blue Ocean Shift was written in 2017 by Renee Mauborgne and Chan Kim to follow up on their earlier book Blue Ocean Strategy. It explains how established companies could take the "blue ocean" approach with new products, and how startups could create a blue ocean strategy from scratch.

"

In 2017, she put out a follow-up to Blue Ocean Strategy called Blue Ocean Shift Beyond Competing.

The Daily Stoic

Podcast

The Daily Stoic

The speaker mentioned doing the marketing for this book, a sequel to "Blue Ocean Strategy." The book's concepts were discussed in relation to creating new markets and avoiding direct competition.

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I actually did the marketing for the sequel. It's a book called Blue Ocean Shift.

— Episode: Renée Mauborgne On Blue Oceans, Disrupti...

Episode: Renée Mauborgne On Blue Oceans, Disruption, And Su...

The speaker mentioned doing the marketing for this book, a sequel to "Blue Ocean Strategy." The book's concepts were discussed in relation to creating new markets and avoiding direct competition.

"

I actually did the marketing for the sequel. It's a book called Blue Ocean Shift.

Episode: Who Is In Charge | Only Fools Rush In

This book, related to "Blue Ocean Strategy", was mentioned as having marketing done by the podcast host. It reinforces the idea of finding uncontested market space.

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There's another one called Blue Ocean Shift that actually did the marketing for but the idea is red oceans is where there's lots of competition that means being like everyone else wanting the things that everyone wants focusing on what's out of your control like everyone else.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.