Blue Ocean Strategy, Expanded Edition How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue ocean strategy, some will say is the greatest marketing book ever written.

If you've never read it, you have to read it.

That's sold five and a half million copies.

and it's known as a top 10 best business books of all time.

I expect everybody that works for me to read this book.

And as they describe it, if you can find the blue ocean, an untapped market, then your company will leap in value and unlock new demand.

And that resulted in our first article, Value Innovation. And that eventually led to this grand theory, which again is one of the most influential business theories of the past 50 years called Blue Ocean Strategy, which essentially--and I'm going to paraphrase it, but you'll do a better job at giving a better explanation--is that there are essentially two oceans in business.

And that became what we called the Blue Ocean Strategy.

So we saw there was those two universes, but most companies' effort and energy was all in the competing. And we asked the question, why?

We Reinvent the Circus.

i love the book blue ocean strategy the idea is you don't want to be competing with other people you want to have the space all to yourself

there's another one called Blue Ocean Shift actually did the marketing for but the idea is red oceans is where there's lots of competition that means being like everyone else wanting the things that everyone wants focusing on what's out of your control like everyone else.

probably maybe one of the most influential business books that I've ever read actually has had a huge impact on the outside just business. It's this book, Blue Ocean Strategy. The idea that you create new markets rather than trying to compete in and win in an already competitive market. And it's one of the best selling business books of all time. It's all like five million copies.

If you haven't read Blue Ocean Strategy, we carry it here in the paint of porch, grab that.

There's another book that I rave about that we carry here in the store called Blue Ocean Strategy.