Author Sasha Eisenberg discusses his new book, which offers strategies for winning elections amidst disinformation.
author Sasha Eisenberg on his latest book, The Lie Detectives, in search of a playbook for winning elections in the disinformation age.
— Episode: BONUS: Season 2 of “Rachel Maddow Presen...
Episode: BONUS: Season 2 of “Rachel Maddow Presents: Ultra”
Author Sasha Eisenberg discusses his new book, which offers strategies for winning elections amidst disinformation.
author Sasha Eisenberg on his latest book, The Lie Detectives, in search of a playbook for winning elections in the disinformation age.
The disinformation narratives that are going to be a problem for us electorally with a small share of persuadable voters are the ones that respond to some existing concerns or anxieties that voters have about a particular issue or about Biden.
And we need to not chase the particular story or deepfake that's moving today. We need to have a messaging attempt that addresses the underlying anxieties that that voter has.