It was written as a guide for living a meaningful life and Arnold discussed how he uses these tools to find success. He also shared some personal stories about how he applied these tools in his life, including examples from his time as governor.
"
Arnold served as the thirty-eighth governor of California and his new book, *Be Useful: Seven Tools for Life*, takes readers on an inspirational tour through Arnold's tool kit for a meaningful life.
And so this is why I did the book
I'm glad that you put it in that order because I think for everyone who is listening and watching a lot of people will say I do work hard I'm working my ass off I'm doing everything I can but I think what's really important is that in the book you start with have a clear vision and I agree I think there are a lot of people who are working really really hard and if you have a clear vision as you say then that hard work pays off because otherwise a lot of people are just working hard getting stressed putting on pressure but there isn't that vision
I've always found that if you're proud of what you're selling, if you really believe in it, then it's easier to sell it. But generally people have a challenge with like the word sell. But you say one of your lessons is sell, sell, sell. So walk us through how you were able to, I mean, obviously even all the movies the franchises you've created, it requires promotion, it requires selling. And of course they were highly entertaining. But tell us what you learned about how to sell effectively but also authentically
I tell you, it was really fun doing this book because I really had to kind of drill down and think about a lot of the things that comes natural for me to tell stories about. Because each one of the rules, you want to be able, even the sub-rules and the sub-sub-rules, you want to be able to tie it to a story so that people can relate to it. Like I was talking about infrastructure. You can talk to people about infrastructure all you want. They can relate to it. But as soon as you tie it to getting stuck in traffic, making it to the recital in the school and you come late an hour because of the traffic and all this, then they can relate to that. And the same is with any of the rules. I kind of had fun doing it. It was sometimes frustrating because you want to do 10 rules and the publisher then says, no, you can only do seven because this book should only have 268 pages rather than 350 pages and all of this crazy stuff you go through. But it was a really, really great process and never in my wildest dreams did I ever think that I would occupy this space at all. And it really happened just totally coincidentally where more and more people, you know, when you finish with the governorship, I was asked to do public speaking engagements like ex-presidents and stuff like that. And so I'm traveling around. I think one time someone said, can you pump up our crowd? We have like a thousand real estate people. We want you to just pump them up. So you do a little bit of success story. And all of a sudden it took off like wildfire. Every one of the public speaking engagements they've had since then, they want to go and have me talk about success, the rules to success and all of that stuff. So it's like something I didn't even think about because I always was a motivator. You know, if it's the Special Olympics or for after-school programs or to be just my buddies around in the gym that became my training partners because I always have this kind of energy, right? Come on, let's do a set. You can do another set. But wait a minute, you're stopping me 10 reps. Give me five more reps and let it pain. Let it give pain, you know, and you just pump, pump, pump. So I have this energy. So I never thought that this would be used then for seminars and eventually for a book like this. It's like crazy where life takes you.
The book is called *Be Useful*, 7 Tools for Life.
Arnold's a phenomenal storyteller.
I signed 17,000 copies.