The book was highlighted as a source of insight on authenticity, storytelling and leadership, with chapter six discussing the Air Force One example and the host noting it taught many practical lessons.
And that's in part because you've left yourself, right? In the pursuit of cool, you've abandoned your authenticity. You talk about that in chapter six of your book, Emotion by Design, which is out now...
— Episode: The Marketing Genius Behind Nike: Greg H...
Episode: The Marketing Genius Behind Nike: Greg Hoffman
The book was highlighted as a source of insight on authenticity, storytelling and leadership, with chapter six discussing the Air Force One example and the host noting it taught many practical lessons.
And that's in part because you've left yourself, right? In the pursuit of cool, you've abandoned your authenticity. You talk about that in chapter six of your book, Emotion by Design, which is out now. You talk about the Air Force One in that chapter as an example of success in that realm.
Reading your book, Emotion by Design, um, has taught me a lot of the things that I did right. And I didn't even know I did right.