Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets (Economist Books) Cover
Podcast Mentions

Branding that Means Business How to Build Enduring Bonds between Brands, Consumers and Markets (Economist Books)

Matt Johnson

A revelatory guide on how to build, sustain and grow a brand.

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The Diary Of A CEO with Steven Bartlett

Podcast

The Diary Of A CEO with Steven Bartlett

The book was cited for its memorable line about great brands making capitalism easier, highlighting its insightful perspective on branding.

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there was a book by ... his wonderful line is having a great brand means you get to play the game of capitalism in easy mode

— Episode: The Marketing Secrets Apple & Tesla Alwa...

Episode: The Marketing Secrets Apple & Tesla Always Use: Ro...

The book was cited for its memorable line about great brands making capitalism easier, highlighting its insightful perspective on branding.

"

there was a book by ... his wonderful line is having a great brand means you get to play the game of capitalism in easy mode

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.