Branding that Means Business: How to Build Enduring Bonds between Brands, Consumers and Markets (Economist Books) Cover
Podcast Mentions

Branding that Means Business How to Build Enduring Bonds between Brands, Consumers and Markets (Economist Books)

Matt Johnson

A revelatory guide on how to build, sustain and grow a brand.

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The Diary Of A CEO with Steven Bartlett

Podcast

The Diary Of A CEO with Steven Bartlett

The book was mentioned as a source of the line that a great brand lets you play capitalism in easy mode.

"

let me get his job right, his name right. I think it's Matt Johnson who's just written a book called Brands That Mean Business. And his wonderful line is having a great brand means you get to play the...

— Episode: Moment 125: The Marketing Professor: The...

Episode: Moment 125: The Marketing Professor: The Biggest B...

The book was mentioned as a source of the line that a great brand lets you play capitalism in easy mode.

"

let me get his job right, his name right. I think it's Matt Johnson who's just written a book called Brands That Mean Business. And his wonderful line is having a great brand means you get to play the game of capitalism in easy mode.

Note: The book recommendations on this page are discovered automatically from podcast transcripts, and may be incorrect or incomplete.