Podcast
Behind the Bastards
The book was referenced to point out that every cigarette was the same worldwide, highlighting the global standardization of the product. The hosts used it to compare cigarette marketing to modern global brands like McDonald's and Starbucks.
Jordan Goodman, the author of Tobacco and History notes, to him every cigarette was the same.
— Episode: CZM Rewind: Part One: How Cigarettes Inv...
Episode: CZM Rewind: Part One: How Cigarettes Invented Ever...
The book was referenced to point out that every cigarette was the same worldwide, highlighting the global standardization of the product. The hosts used it to compare cigarette marketing to modern global brands like McDonald's and Starbucks.
Jordan Goodman, the author of Tobacco and History notes, to him every cigarette was the same.