Podcast
Behind the Bastards
The hosts quoted the book to illustrate how volunteers organized smokefunds for troops and how Reynolds marketed without promotions, highlighting the massive scale of cigarette distribution during WWI.
I'm going to quote now from the cigarette century. To help distinguish it from its competition, Reynolds offered no promotions.
— Episode: CZM Rewind: Part Two: How Cigarettes Inv...
Episode: CZM Rewind: Part Two: How Cigarettes Invented Ever...
The hosts quoted the book to illustrate how volunteers organized smokefunds for troops and how Reynolds marketed without promotions, highlighting the massive scale of cigarette distribution during WWI.
I'm going to quote now from the cigarette century. To help distinguish it from its competition, Reynolds offered no promotions.
Alan Brandt writes volunteers organized smoke funds to collect donations to assure that the troops had adequate supplies of cigarettes.
The Sun Fund amassed 137 million cigarettes in a two month period.
The National Cigarette Service Committee collected the names of soldiers without families to make sure they received cigarettes.