In the episode, Anthony Consigli noted that the book introduced the Ken Blanchard concept of raving fans, emphasizing the importance of turning customers into enthusiastic promoters. He explained that having net promoters was presented as a powerful strategy for building a business. The discussion conveyed strong endorsement of the ideas, positioning the title as a valuable tool for fostering customer loyalty.
Episode: 628: Anthony Consigli - Digging Graves, Playing Fo...
The book was highlighted as a key concept that helped them focus on creating enthusiastic customers who promote the business.
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And it's the Ken Blanchard concept of raving fans. It's like if you have net promoters out there that are going to promote you, that's better than anything in terms of building a business.