Purple Cow, New Edition: Transform Your Business by Being Remarkable Cover
Podcast Mentions

Purple Cow, New Edition Transform Your Business by Being Remarkable

Seth Godin

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millio...

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The Learning Leader Show With Ryan Hawk

Podcast

The Learning Leader Show With Ryan Hawk

In episode 659, Derek Sivers noted that the book contained a chapter that referenced his viral shipping email example. He mentioned the author's discussion without elaborating, making it a brief, passing reference rather than a strong endorsement.

Episode: 659: Derek Sivers - Not Waiting for Permission, He...

Derek referenced it as containing a chapter that discussed his viral shippingemail example.

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Seth Godin had a chapter about it, I think, in The Purple Cow or a mention of it somewhere in Purple Cow.

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