The Victory Lab: The Secret Science of Winning Campaigns Cover
Podcast Mentions

The Victory Lab The Secret Science of Winning Campaigns

Sasha Issenberg

The book Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in

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The NPR Politics Podcast

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The NPR Politics Podcast

The hosts referenced the title as a previous 2012 work by the author that explored modern political campaigns, noting it as part of his bibliography. It was mentioned simply to provide context for the author's expertise.

Episode: Why Was Marriage At The Center Of The Fight For LG...

It was noted as a prior 2012 book by the author that examined modern political campaigns.

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He's also written three prior books, including 2012's The Victory Lab about modern political campaigns.

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