Podcast
Proven Podcast
Howard praised the book as a source of inspiration, noting that it stood out because other branding titles lacked practical exercises. He highlighted its usefulness for applying branding concepts in real-world contexts. The discussion conveyed strong endorsement of the book for listeners interested in actionable branding guidance.
Episode: Authentic Branding: This Changes Everything
Howard mentioned a book he admired called Strong Brands (referred to as "strong bands") that had inspired him, noting that existing branding books lacked practical exercises.
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And there's one book I really admire called strong bands, by the way, that really inspired me.
But the point being is that none of these books really had any exercises.