Podcast
Proven Podcast
In the episode, Howard Lim discussed how he spent about fifteen years writing the book to address the limited number of branding titles available at the time, noting that it is primarily sold through Amazon. He explained that the book was created to fill gaps he saw in existing branding literature and highlighted its availability online. The conversation was largely informational about the book’s purpose and distribution.
Episode: Authentic Branding: This Changes Everything
Howard explained that he spent about fifteen years writing the book Authentic Branding, which was mainly sold through Amazon because it was not widely available in bookstores, and he created it to fill gaps he saw in existing branding books.
So I took this time to write a book. I think it's been about 15 years and it's called authentic branding.
It's sold, you know, not so much than bookstores, but globally, but the fastest way people could find it is on Amazon and are authentic branding by Howard A.
Now the reason why I created this book, by the way, because at the time there was maybe five branding books when I wrote this book.
And it's available on Amazon. It's on Amazon.