Podcast
Proven Podcast
In the episode, Chris Dyer highlighted his own title as a three‑part guide that first teaches how to avoid a bad culture, then explains his seven‑pillar framework for achieving greatness, and finally provides practical change‑management tactics illustrated with case studies from organizations like NASA and Neiman Marcus. He emphasized that the book offers concrete, actionable advice rather than vague theory, and suggested it could be used directly for tackling major change initiatives. The discussion presented the title as a useful, no‑fluff resource for improving productivity and profits.
Episode: Culture That Fuels Revenue
Chris described his secondedition book as a threepart guide that covers the basics of avoiding bad culture, how to excel with his sevenpillar framework, and practical changemanagement tactics, illustrated with case studies from companies like NASA and NeimanMarcus.
The book, my most recent book is called The Power of Company Culture. That's the second edition. And it's filled with, it's really a three part book. Part one is like, what do you got to do not to suck? ... Part two is how do you be great? ... Part three is how do you actually do change?
And I've got case studies with NASA, Neiman Marcus, Gary Vanderchuk's company, lots of different organizations in there to be able to help give good examples, not just my companies, not just my experiences, but what are they doing with those particular pillars?
Certainly, my book is really set up to be not woowoo and not foofee. It's meant to be really, this is how you actually do it.
If you have a big change management issue and right now your culture is fine, you could literally buy the book and just open up the last third. And that's going to give you the framework on how to get people to change and not drag their feet.