Podcast
Proven Podcast
The host referenced the title alongside another classic negotiation work, noting it as a well‑known guide that many readers turn to, though he warned that its tactics are often misapplied. The discussion highlighted its popularity but cautioned against superficial use.
Episode: Win Any Negotiation Every Time
Kwame cited it alongside Getting to Yes as an example of a wellknown negotiation book that people often read and then misuse the tactics.
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There are phenomenal books. There's like getting to yes or getting to no.