They introduced Get Different as a 2021 marketing book for small businesses that teaches the DAD framework--differentiate, attract, direct--to win customers.
All right. So Mike, you have a new-ish book came out in 2021. It's called Get Different. It's a marketing book. What can we expect in that book? ... I'm extremely proud of this book.
— Episode: Mike Michalowicz: The #1 Financial Princ...
Episode: Mike Michalowicz: The #1 Financial Principle for B...
They introduced Get Different as a 2021 marketing book for small businesses that teaches the DAD framework--differentiate, attract, direct--to win customers.
All right. So Mike, you have a new-ish book came out in 2021. It's called Get Different. It's a marketing book. What can we expect in that book? ... I'm extremely proud of this book.
It makes an acronym DAD, DAD. The first D stands for differentiate, the second A for attractive, and the third D for direct. I break down how small businesses can use this model to stand out, capture attention, and guide prospects to act.