The conversation explained that Blue Ocean Strategy originated from Harvard Business Review articles and became a bestselling book translated into millions of copies and dozens of languages.
Blue ocean strategy is a concept that became popular about almost 20 years ago now. First through a series of articles in the Harvard Business Review and then a book by the same name, Blue Ocean Strat...
— Episode: YAPClassic: Gabor George Burt, How to Do...
Episode: YAPClassic: Gabor George Burt, How to Dominate the...
The conversation explained that Blue Ocean Strategy originated from Harvard Business Review articles and became a bestselling book translated into millions of copies and dozens of languages.
Blue ocean strategy is a concept that became popular about almost 20 years ago now. First through a series of articles in the Harvard Business Review and then a book by the same name, Blue Ocean Strategy.
It has been translated into over four million copies in terms of books and over 50 languages, including Mongolian and Icelandic. So it really has conquered the world.
He originally came on the show in May of 2022, episode 169. Now, even though this episode was a couple years ago, I still remember it to this day because I felt very inspired, very energized after the conversation with Gabor. He's a global authority on reimagining boundaries and one of the creators behind the Blue Ocean Strategy.