Guy explained that the book Enchantment teaches how to boost likeability, competence, and trustworthiness to become more enchanting.
"
This book Enchantment is about how to increase all three of those things as far as likeability...
— Episode: YAPClassic: Guy Kawasaki, How to Craft a...
Episode: YAPClassic: Guy Kawasaki, How to Craft a Pitch Tha...
Guy explained that the book Enchantment teaches how to boost likeability, competence, and trustworthiness to become more enchanting.
"
This book Enchantment is about how to increase all three of those things as far as likeability...