The concept of "idea sex" was described as combining two interests to spark new innovations, with examples like the iPod and iPhone, and it was portrayed as a powerful creative tool.
One of my favorites is a practice that was shared with me by James Altucher, a prolific writer and serial entrepreneur. And well, it's a little sexual in nature. So let's dig into this. Coming up with...
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Episode: Unlock Your Potential and Thrive as a Content Crea...
The concept of "idea sex" was described as combining two interests to spark new innovations, with examples like the iPod and iPhone, and it was portrayed as a powerful creative tool.
One of my favorites is a practice that was shared with me by James Altucher, a prolific writer and serial entrepreneur. And well, it's a little sexual in nature. So let's dig into this. Coming up with good ideas or bad ideas, I guess, just like this idea creativity. We talked about intersections a bit. But we didn't talk about something related which you call purpose sex. Can you talk to us about that? Yeah. So, you know, and I also call it idea sex. I call it a couple of things. And the idea is, it's sort of like that sports and business example, is that you want to come up with two things that you're either interested in or know about and explore what the intersection of those things are.
Idea sex could create completely new industries. You know, let's say you're making a restaurant. Okay, there's a million Mexican restaurants on this street. But there's people who might, in the next town over, there's a lot of sushi restaurants. So let's make the Sushi Rito restaurant. We're going to make burritos of raw fish or whatever. This might be a bad idea.
And the idea sex that resulted was the iPod, the first iPod. Oh, let's combine the iPod with phones. And the result was the smartphone, the iPhone. Oh, let's combine computers with this flat surface we've been doing with our phones. Oh, so now they have the iPad.