In the episode, the host highlighted the title as a useful framework for putting the audience at the center of the narrative, describing how it turns customers into the hero of the story. The discussion conveyed a positive endorsement of the book's approach to messaging.
Episode: Pat Flynn: How to Build Superfans and Grow a Profi...
Donald Miller's book Story Brand was cited as a framework for putting the audience at the center of the narrative, turning them into the hero of the story.
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what Donald Miller talks about in his book Story Brand. Your audience becomes the hero of the story.