Podcast
Mick Unplugged
Mick Hunt highlighted the title as essential reading for companies looking to scale profitably, noting that it builds on the concepts of Monetizing Innovation and serves as its companion volume. He praised both books as amazing and promised to purchase and distribute copies to the first listeners who requested them, emphasizing the practical impact he believes the book will have on business growth.
Episode: Don’t Just Survive-Thrive: Strategy and Stories fr...
The book built on the concepts of Monetizing Innovation and described how smart companies can architect profitable growth, and it was highlighted as essential reading for scaling businesses.
If you can walk in, if you don't see it, ask for it. See if they've got monetizing innovation. See if they've got scaling innovation.
The first 20 people that message me monetize and the first 20 people that message me scale, I will purchase those books and make sure that I send them to you as well.
Episode: Don’t Just Survive-Thrive: Strategy and Stories fr...
Mick highlighted the book as the companion to Monetizing Innovation, called both books amazing, and promised to send copies to listeners who request "scale".
If you can walk in, if you don't see it, ask for it. See if they've got monetizing innovation. See if they've got scaling innovation.
And here's what I'm going to do, Eddie, because both books are amazing. The first 20 people that messaged me monetize and the first 20 people that messaged me scale, I will purchase those books and make sure that I send them to you as well too, because they're going to change the trajectory of your business mind.