Podcast
Mick Unplugged
The title was highlighted as a practical guide for entrepreneurs on pricing and packaging products based on perceived customer value, and it was praised as a "Bible" of innovation strategy. Eddie Hartman, the co‑author, expressed pride in the work and Mick Hunt urged listeners to locate it in stores, libraries, or even borrow it, emphasizing its usefulness for thriving businesses.
Episode: Don’t Just Survive-Thrive: Strategy and Stories fr...
The book explained how companies should price and package products based on customerperceived value, and it was praised as a practical guide for entrepreneurs.
We wrote a book in 2015 called Monetizing Innovation. We're very proud of that book.
When you walked into their office, they had a copy of Monetizing Innovation on everyone's desks and they called it the Bible.
Episode: Don’t Just Survive-Thrive: Strategy and Stories fr...
Eddie said they wrote the book in 2015 and were very proud of it; it was even called the "Bible" at a Shopify office, and Mick encouraged listeners to find it in stores or libraries.
We wrote a book in 2015 called Monetizing Innovation. We're very proud of that book.
When you walked into their office, they had a copy of Monetizing Innovation on everyone's desks, and they called it the Bible. Very, very proud of it.
If you can walk in, if you don't see it, ask for it. See if they've got monetizing innovation. See if they've got scaling innovation. And if they don't say why not? But if you can't find it there or you can't get it, or it's not a reasonable period of time, yeah, sure. Go to Amazon, but I'll tell you, steal a copy if you need to. This is not about book sales. I want to see people thrive. And honestly, go to a library and read it.