Podcast
Mick Unplugged
Jesse explained that he learned the concept of doing the opposite of normal from Alan Fadden's book Innovation on Demand, describing how Fadden even created a onebook store for it.
I think you learned that first concept from Alan Fadden. He wrote the book Innovation on Demand. He literally had his book in different sections--Business, history, selfhelp--and even bought a whole r...
— Episode: Fans First: How Jesse Cole Turned Baseba...
Episode: Fans First: How Jesse Cole Turned Baseball Into An...
Jesse explained that he learned the concept of doing the opposite of normal from Alan Fadden's book Innovation on Demand, describing how Fadden even created a onebook store for it.
I think you learned that first concept from Alan Fadden. He wrote the book Innovation on Demand. He literally had his book in different sections--Business, history, selfhelp--and even bought a whole retail store to make it a onebook bookstore for his own book.