Podcast
Mick Unplugged
During the episode, host Mick Hunt introduced the title and guest Sunny Bonnell explained how the book encouraged readers to embrace traits that are often criticized and reframe them as strengths for career and business success. The discussion highlighted the concept of turning seven so‑called vices into unique selling points, positioning the work as a guide for defiant and unconventional individuals. Both speakers conveyed a positive endorsement of its practical, empowering message.
Episode: Sunny Bonnell: Reveals Lessons From Embracing Defi...
The book encouraged embracing unconventional traits and turning perceived vices into strengths, guiding readers to succeed by being defiant, dangerous, and different.
author of Rare Breed
So I want to go to this amazing book of yours, Rare Breed.
the concept of the book is really simple. What if the parts of yourself that other people criticize, traits they call defiant, dangerous, indifferent, are supposedly counterintuitive to your success. What of those same seven socalled vices were your selling points? And so we wrote a book about taking seven socalled vices and how to flip them into the thing that you become known for in your industry, your career, your business.
Episode: Sunny Bonnell: Reveals Lessons From Embracing Defi...
The hosts discussed Sunny Bonnell's book Rare Breed, noting its focus on embracing defiant, dangerous, and different traits and describing how it was pitched in 2019, went to a bidding war, and presents a framework for turning perceived vices into virtues.
Oh, for sure. So I want to go to this amazing book of yours, Rare Breed.
We kept that phrase in our realm for a very long time and then decided to pitch it as a book in 2019 and got the book deal. The book went to a bidding war.
What if the parts of yourself that other people criticize, traits they call defiant, dangerous, indifferent, are supposedly counterintuitive to your success? What of those same seven socalled vices were your selling points? We wrote a book about taking seven socalled vices and how to flip them into the thing that you become known for in your industry, your career, your business.