It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden Cover
Podcast Mentions

It's Not How Good You Are, It's How Good You Want to Be The world's best-selling book by Paul Arden

Paul Arden

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as...

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Mick Unplugged

Karen described how she wrote her first bestselling selfhelp title, noting the controversial word in the title and that it became a huge bestseller.

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So I wound up writing my first bestselling selfhelp book, although I don't even like the word selfhelp, How to Be Happy, Damn It, which had the word damn it in the title, which my agent tried to talk...

— Episode: Avoiding Life's Potholes with Karen Salm...

Episode: Avoiding Life's Potholes with Karen Salmansohn

Karen described how she wrote her first bestselling selfhelp title, noting the controversial word in the title and that it became a huge bestseller.

"

So I wound up writing my first bestselling selfhelp book, although I don't even like the word selfhelp, How to Be Happy, Damn It, which had the word damn it in the title, which my agent tried to talk me out of.

And is one of my favorite books. It became a huge bestseller.

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