Podcast
Freakonomics Radio
The hosts highlighted that Nudge, first published in 2008, became phenomenally popular with around two million readers and was praised as one of the bestwritten books by academics; a revised Final Edition was also mentioned.
Back in 2008, Thaler published a book called Nudge, Improving Decisions About Health, Wealth, and Happiness. It was co-authored with the legal scholar Cass Sunstein. Nudge proved to be phenomenally po...
— Episode: All You Need Is Nudge (Update)
Episode: All You Need Is Nudge (Update)
The hosts highlighted that Nudge, first published in 2008, became phenomenally popular with around two million readers and was praised as one of the bestwritten books by academics; a revised Final Edition was also mentioned.
Back in 2008, Thaler published a book called Nudge, Improving Decisions About Health, Wealth, and Happiness. It was co-authored with the legal scholar Cass Sunstein. Nudge proved to be phenomenally popular. I think something like two million people have read Nudge around the world.
I've always argued that nudge is one of the best written books by academics. I mean, you're an economist and your co-author Cass Sunstein is a lawyer, for goodness sake.
The title of the new edition is Nudge, the Final Edition.
Perhaps the most basic principle of good choice architecture is our mantra, Make it Easy. If you want to encourage some behavior, figure out why people aren't doing it already, and eliminate the barriers that are standing in their way.
The software our publishers provided when we were proofreading the galleys of this book was so sludgeriden that Sunstein gave up and typed up a list of changes.