Podcast
Armchair Expert with Dax Shepard
Dax suggested reading Alchemy, noting that it discusses marketing strategies and the tradeoffs between safe and risky approaches.
Have you read the book Alchemy? No. It's written by Rory Sutherland. It talks a lot about different strategies for marketing and how there's kind of the obvious way to do things.
— Episode: Peter Attia (on longevity)
Episode: Peter Attia (on longevity)
Dax suggested reading Alchemy, noting that it discusses marketing strategies and the tradeoffs between safe and risky approaches.
Have you read the book Alchemy? No. It's written by Rory Sutherland. It talks a lot about different strategies for marketing and how there's kind of the obvious way to do things.