Podcast
Odd Lots
This book, written in the early 20th century, highlighted the potential of the Chinese market and its 400 million consumers, foreshadowing a long-held dream of selling to China that continues to this day.
He wrote a bestselling book in the United States called 400 million customers that won the National Book Award.
— Episode: The American Entrepreneurs Who First Ope...
Episode: The American Entrepreneurs Who First Opened The Ch...
This book, written in the early 20th century, highlighted the potential of the Chinese market and its 400 million consumers, foreshadowing a long-held dream of selling to China that continues to this day.
He wrote a bestselling book in the United States called 400 million customers that won the National Book Award.
And so he sort of crystallized this idea that China represented 400 million customers. And yet 30 odd years after Carl Crowe's book in this 1970s moment, I began to see that, yes, you have your bowings and your Westing houses wanting to sell to China, sort of treading the path of the Carl Crowe vision of selling your goods to China.