Understanding Subcultures and Subcultural Consumption Patterns - A Qualitative Analysis of Subcultural Values, Identity, and Consumption of Snowboarders Cover
Podcast Mentions

Understanding Subcultures and Subcultural Consumption Patterns - A Qualitative Analysis of Subcultural Values, Identity, and Consumption of Snowboarders

Linda Salomo

This book sets out to reveal more in-depth knowledge and a better understanding of subcultures by analysing the subculture of snowboarders. It explores the characteristics of the snowboarding subculture and how and why this membership influences purchase behaviour related to the sport itself, such a...

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The Daily

Podcast

The Daily

The book was cited as a key ethnography on Harley culture, identifying four factors that shape the spiritual experience of motorcycle riding.

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In the famed Harley ethnography, Subcultures of Consumption, John W. Schutten and James H. McAlexander identify four factors they believe contribute to the spirituality of the motorcycle riding experi...

— Episode: The Sunday Read: ‘I Fell in Love With Mo...

Episode: The Sunday Read: ‘I Fell in Love With Motorcycles....

The book was cited as a key ethnography on Harley culture, identifying four factors that shape the spiritual experience of motorcycle riding.

"

In the famed Harley ethnography, Subcultures of Consumption, John W. Schutten and James H. McAlexander identify four factors they believe contribute to the spirituality of the motorcycle riding experience.

Quote, the increased closeness to nature, the heightened sensory awareness, the mantric throbbing of the engine, the constant awareness of risk, and the co-committent mental focus.

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