Podcast
Digital Social Hour
The author wrote this book to consolidate his extensive knowledge from years in social media, big brand work, and content creation into a practical guide. He used AI tools to transcribe his voice notes and structure the manuscript while retaining his personal tone and expertise.
So I just took all of my knowledge over the last 10, 15 years and tried to distill it down into something that I think can really be a practical tool for hooking people, like grabbing your audience, k...
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The author wrote this book to consolidate his extensive knowledge from years in social media, big brand work, and content creation into a practical guide. He used AI tools to transcribe his voice notes and structure the manuscript while retaining his personal tone and expertise.
So I just took all of my knowledge over the last 10, 15 years and tried to distill it down into something that I think can really be a practical tool for hooking people, like grabbing your audience, keeping them, and then selling them stuff. So that's why it's hook, line, sinker.
I basically would take those, get them transcribed in AI, and then put them through AI to structure this thing and make it into sections while still keeping my tone of voice and keeping my history and my knowledge.
And then I would do massive edits because I'd get these sections and then I would sit through and change and move stuff around and fix it, basically being an editor on the side.
It's basically, yeah, massive. They wish they had that book when they first started their career in content creation, because it really goes through psychological hooks, psychological ways of dealing with content, how to actually like influence people, persuade people.
And I've also got an AI built and trained on this. So anybody who DMs me about the book, I'll also give them access, free access to the custom GPT.