Podcast
No Stupid Questions
The book discusses how neuroeconomics show humans have a basic need for status and respect, which is reflected in the medial prefrontal cortex, referred to as the 'social calculator' by Quartz.
And it is on neuroeconomics, but it's actually called Cool. How the brain's hidden quest for cool drives our economy and shapes our world.
— Episode: 198. What Does It Mean to Be “Cool”?
Episode: 198. What Does It Mean to Be “Cool”?
The book discusses how neuroeconomics show humans have a basic need for status and respect, which is reflected in the medial prefrontal cortex, referred to as the 'social calculator' by Quartz.
And it is on neuroeconomics, but it's actually called Cool. How the brain's hidden quest for cool drives our economy and shapes our world.
And what Quartz's research and other neuroscientists research show is that we have a basic human need for status and to be respected.
The identification of this part of the brain from Quartz's lab and others is the medial prefrontal cortex.
In Quartz's words, like this is where social identity lies.
And he has this phrase like a social calculator.