Podcast
The Daily Stoic
Ryan Holiday discussed his own book and how Amazon's algorithm, through a price reduction, significantly increased its sales and helped introduce it to a wider audience.
In fact, my book The Obscule is the way, part of the reason it succeeded is that when it came out on Amazon, about a couple months into it, my publisher did a discount promotion.
— Episode: Brad Stone on the Rise of Amazon and Lea...
Episode: Brad Stone on the Rise of Amazon and Leading With...
Ryan Holiday discussed his own book and how Amazon's algorithm, through a price reduction, significantly increased its sales and helped introduce it to a wider audience.
In fact, my book The Obscule is the way, part of the reason it succeeded is that when it came out on Amazon, about a couple months into it, my publisher did a discount promotion.
And it discounted the book as an e-book from $9.99 or $11.99 to $3.99. Sales spiked up. And then Amazon's algorithm said, oh wow, when this book is cheaper, it sells more copies.
And then in response to that, Amazon kept the price artificially low for something like 11 months.