Rocket Fuel The One Essential Combination That Will Get You More of What You Want from Your Business

The reason I recommend everyone who's an entrepreneur to read Traction and then Rocket Fuel.

Rocket fuel have you read it? I've seen I haven't ready Okay for any couple that's out there that works together. You have to read that book

It just talks about the rocket and the fuel and it's really kind of about like the alpha and the beta The leader and the follower and a lot of people perceive the follower or the beta as being weak as being worse but the truth is what I love about this book is it breaks it down as The rocket is the thing that everyone stares at right when a rocket goes into space. You just stare at the rocket It's admired everyone loves the rocket. It looks freaking powerful. No one talks about the fuel. No one thinks about the fuel No one really cares about the fuel, but let's face it a rocket doesn't move without the fuel so the importance of the fuel is the importance of the beta role the follower the Logistics the person behind the scenes and I didn't value myself on my skill sets until I started to realize That it is a teamwork and it is a team effort and that was where I was very happy behind the scenes for a long time