Podcast
The Breakfast Club
This book tells the story of Jack Daniel's, his master distiller Nearest Green, and the rise of Uncle Nearest Whiskey. The author discussed the book's significance in highlighting an often-overlooked aspect of history.
She's got a new book out now called Loving Whiskey.
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This book tells the story of Jack Daniel's, his master distiller Nearest Green, and the rise of Uncle Nearest Whiskey. The author discussed the book's significance in highlighting an often-overlooked aspect of history.
She's got a new book out now called Loving Whiskey.
So this is the bottle. That's right. So this is Uncle Nearest premium whiskey. It is the most awarded bourbon of the last five years in a row worldwide. It's about to be sixth.
The reason why I started this book with this photo is Jack Daniel didn't just put a black man to his right in 1904. He ceded the entire center position of the photo to the black man.
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It tells the story of Jack Daniel and his master distiller, Nearest Green, and the improbable rise of Uncle Nearest whiskey brand. The book also highlights the significance of Nearest Green's legacy and the challenges faced by people of color in the liquor industry.
It's improbable because no black person, no person of color and no woman has ever succeeded in this industry ever, not as a founder.
Jack Daniels, the company, didn't realize that distillery number seven ever existed.
So that was Jack's way of saying America's going to try to write you out. I'm not going to allow him to.
If this was another one of the stories where African Americans were done wrong and we were like pushed to the side this story would have had no interest to me. We have enough of those stories.
So I came to two conclusions. Number one, I was here for a purpose. I didn't know what it was, but I was going to figure it out and I was going to live my life that way.