It was mentioned in the context of a discussion about newspaper slogans, and the author's observation that newspapers were among the first mass-produced products, using slogans as a way to advertise and differentiate themselves. The book was referenced to support this point.
newspapers and other products of the printing press were some of the first mass produced products.
— Episode: Listener Mail: John McAfee is Dead, News...
Episode: Listener Mail: John McAfee is Dead, Newspaper Slog...
It was mentioned in the context of a discussion about newspaper slogans, and the author's observation that newspapers were among the first mass-produced products, using slogans as a way to advertise and differentiate themselves. The book was referenced to support this point.
newspapers and other products of the printing press were some of the first mass produced products.
slogans on the ears of the front page were the most regular and visible way to advertise.