James Richardson briefly referenced the book while discussing how modern children are less engaged with football due to cost and cultural factors, noting that high‑ranking UEFA and FIFA officials view this as a problem. He did not endorse the title but mentioned it as part of his broader commentary.
Episode: Klopp v Pep for the last time at Anfield, plus the...
This book explores the perspective of high-ranking individuals from UEFA and FIFA who believe that modern children are less interested in watching football because they can't afford to watch it on TV or go to games.
One of my biggest books was in modern footballers, you get people very high up in UA from FIFA and all over the place you'll say modern kids they don't like watching football they do you just they just can't afford maybe to see it on TV or go to games and if you if you take them to games they would really like it they'd really do the thing that's so problematic as well this is how exploitative it is because we're such addicts we're so hooked the product is so good and they know that like and there's not a particularly revolutionary or insurrectionist culture in this country I don't think like we do keep going to games very few people don't go to games but also because it's so tied up with their family with their friends we might be you know loved ones that there's a sentimental value like it's so exploitative people sit around the table and have chats and eat food but we can't do that here so we have to go to football to play yeah yeah people will be lost this series that is it's it's so huge for people and yeah the products too good so we can never probably turn away from it like you're stepping on that product yeah yeah 3.25 girls are game yes oh good anyway that's villa spurs one o'clock but a clock on Sunday yeah