The Big Lie About Race in America’s Schools (Race and Education)

The power of repetition is indeed a key part of this Joe and that's something we saw from Donald Trump right away back in 2015, 2016. He's a master brander, remember he certainly was not not shy about lying about his resume about himself about what he'll do in the Oval Office etcetera. And night after night he'd hit today the same things over and over and over.

And that continued while he was in office and so much of it ended up not being true, a deliberate untruth because as you say trying to confuse the viewer, confuse the listener. It's the strategy that he and his team took during the Mueller investigation or they would just throw things up against the wall to try to muddy the picture, to try to confuse people so they wouldn't get a clear sense of what was going on.

And that continued of course hitting its pinnacle during the 2020 election which is what my book is about and how he tried to lie and mist and distort the truth by throwing so much out there so much of it nonsense.

It wasn't so much that he wanted the people to hear it to believe one particular lie. It just there'd be so many lies, they couldn't figure out what the truth is and they would just dismiss all of it.

They would just say well, none of this can be true and they would just rely on perhaps their favorite conservative talk show hosts or media site or whatever it might be because they gave up trying to figure out what was true.