The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc. Cover
Podcast Mentions

The Cola Wars The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.

J.C. Louis

A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing

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The Cola Wars was briefly mentioned as a book that chronicled the competitive relationship between Coca-Cola and Pepsi in the 80s and 90s.

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And bear in mind, in the 80s and 90s, there was a book written called The Cola Wars

— Episode: CAA (with Michael Ovitz)

Episode: CAA (with Michael Ovitz)

The Cola Wars was briefly mentioned as a book that chronicled the competitive relationship between Coca-Cola and Pepsi in the 80s and 90s.

"

And bear in mind, in the 80s and 90s, there was a book written called The Cola Wars

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