Podcast
Acquired
Jim Weber's book, 'Running with Purpose', was mentioned and discussed as a chronicle of his journey in transforming Brooks Running from a struggling company to a successful billion-dollar brand, including overcoming challenges and achieving growth.
The book is Running with Purpose and Brooks has been a fabulous journey, and I'm a person that believes in life The journey is to be you know just cherished and enjoyed.
— Episode: Arena Show Part II: Brooks Running (with...
Episode: Arena Show Part II: Brooks Running (with CEO Jim W...
Jim Weber's book, 'Running with Purpose', was mentioned and discussed as a chronicle of his journey in transforming Brooks Running from a struggling company to a successful billion-dollar brand, including overcoming challenges and achieving growth.
The book is Running with Purpose and Brooks has been a fabulous journey, and I'm a person that believes in life The journey is to be you know just cherished and enjoyed.
It's a turnaround story. It's a purpose driven culture driven brand story it's a focus niche challenger brand story in an industry like so many that's dominated by platforms one really really fabulous platform.
And so we've navigated that we built we're building a really cool brand with lots of runway yet for growth and And it's a great business too And so I wanted to tell that story because if you're not a runner we haven't marketed to you
I actually just re-listened the audiobook when when it dropped earlier this week Actually that you narrated which is very fun to hear your voice while I was running on the Burke by your office
I started telling the book. I really wanted to play the long game I wanted to build a brand and you know the TAM.